Digital Marketing
Email + Social + Paid Media + Websites
The Dreambox and Fox journey began when the Arizona-based multi-concept operator looked towards the need to better-define each of their 15 brands' identities as they began the process of sending certain brands out of their portfolio. What resulted was a close collaboration between the FRC marketing team and Dreambox to further develop each brands' positioning, creative and messaging on all digital channels in a manner that has been called by multiple other vendors in the space, 'the most creative work we've seen from any restaurant company.'
Responsive Website Design and Development
For Brands & Campaign Microsites
With a growing national footprint of restaurants able to cater to the most demanding private-event customers, Dreambox was called on to design, architect and build the www.foxrcevents.com website. Serving as an authoritative showcase for all of their restaurants complete with dynamic multi-variate filters, real-time social media guest feeds and large-format photography plus hooks to the 3rd party lead tracking vendor. As one of Fox Restaurants' growth brands, Culinary Dropout's music-infused DNA needed a website to further communicate that concept's identity and truly make the experience the brand. Dreambox designed, architected and built the website on the Dreambox restaurant platform for digital, including real-time artist feeds and rich-media.
Email Marketing
Uniquely designed for each initiative
With 15 brands each possessing unique identities and brand tonalities Dreambox's creative team has produced a remarkable amount of custom creative designed to avoid templated messaging. With each brand thriving independently from one another while still being a part of the FRC family, Dreambox's goal has been consistently to bring each brand's unique value proposition directly to each element of core messaging.
Advertising Campaigns
Conceptualizing to Execution and Reporting
Dreambox developed a campaign to build on the local AZ-brand awareness of the company as they expanded their Flower Child brand westward to California.