Los Angeles, CA - April 27, 2007 - El Torito, the largest Mexican restaurant brand in California, and its more upscale version, El Torito Grill, have launched new sites designed and produced by DreamBox Creations, Inc., a leading full service Internet consulting firm in Los Angeles County. With nearly 80 locations, including franchise locations in Europe and Asia, the duo's focus on authentic Mexican fare and fresh, high-quality ingredients is leading them to growing success throughout the nation. Additionally, El Torito Grill's fusion of innovative contemporary dishes gives the pair a solid hold on the full range of Mexican casual dining.
As two of the restaurant concepts within the Real Mex Restaurants family, the El Torito and El Torito Grill sites needed to leverage the tools of the Real Mex parent site, also produced by DreamBox. To accomplish this, the sites were built on top of the existing DreamBox content management system (CMS) to reduce unnecessary duplication costs.
The sites also offer signups for their specials emails list, gift card purchases, proximity searches for restaurant locations, and door-to-door directions. DreamBox was required to comply with each concept's strict style guide as well to support their very specific branding. Both sites were enthusiastically accepted.
"El Torito and El Torito Grill are great examples of a client who was able to take advantage of our many skills," remarked Danielle Takata, VP, Creative Media. "We're very proud of the value our clients are able to receive in working with a firm able to deliver on both the technical and artistic sides."
The new sites can be accessed at www.ElTorito.com and www.ETGrill.com.
About DreamBox Creations, Inc. DreamBox Creations, a member of the Small Business Administration's federal 8(a) business development program, is a full service Internet consulting company providing services in the core areas of business management systems, third party system integration, creative media, e-business consulting, and application hosting. Established in 1999, DreamBox has developed online and offline solutions for clients ranging from leading global organizations such as Benihana Inc., Singapore Airlines, Yard House Restaurants, NASA, and members of the California State University to local privately owned businesses. For more information, visit www.dreamboxcreations.com.
Media Contact:
Evan K. Field
DreamBox Creations, Inc.
909.396.1730
909.396.1736 (fax)
media@dreamboxcreations.com
DreamBox, DreamBox Creations, and the "dreamboxcreations.com" domain name are trademarks of DreamBox Creations, Inc. All other product and company names mentioned herein are trademarks of their respective owners. Any references made are for illustration only and to the owner's benefit, without intent to infringe.
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As two of the restaurant concepts within the Real Mex Restaurants family, the El Torito and El Torito Grill sites needed to leverage the tools of the Real Mex parent site, also produced by DreamBox. To accomplish this, the sites were built on top of the existing DreamBox content management system (CMS) to reduce unnecessary duplication costs.
The sites also offer signups for their specials emails list, gift card purchases, proximity searches for restaurant locations, and door-to-door directions. DreamBox was required to comply with each concept's strict style guide as well to support their very specific branding. Both sites were enthusiastically accepted.
"El Torito and El Torito Grill are great examples of a client who was able to take advantage of our many skills," remarked Danielle Takata, VP, Creative Media. "We're very proud of the value our clients are able to receive in working with a firm able to deliver on both the technical and artistic sides."
The new sites can be accessed at www.ElTorito.com and www.ETGrill.com.
About DreamBox Creations, Inc. DreamBox Creations, a member of the Small Business Administration's federal 8(a) business development program, is a full service Internet consulting company providing services in the core areas of business management systems, third party system integration, creative media, e-business consulting, and application hosting. Established in 1999, DreamBox has developed online and offline solutions for clients ranging from leading global organizations such as Benihana Inc., Singapore Airlines, Yard House Restaurants, NASA, and members of the California State University to local privately owned businesses. For more information, visit www.dreamboxcreations.com.
Media Contact:
Evan K. Field
DreamBox Creations, Inc.
909.396.1730
909.396.1736 (fax)
media@dreamboxcreations.com
DreamBox, DreamBox Creations, and the "dreamboxcreations.com" domain name are trademarks of DreamBox Creations, Inc. All other product and company names mentioned herein are trademarks of their respective owners. Any references made are for illustration only and to the owner's benefit, without intent to infringe.
View all news releases
