Discover the world of Singapore Airlines
LOS ANGELES - December 3, 2002 - The business of searching and booking travel fares online has become a significant source of income for airlines of the 21st century. As an industry leader for over 30 years, Singapore Airlines has been recognized as one of the top airlines in the world year after year. Expanding their reach as a global carrier has involved both adding the actual service as well as publicizing it. It is the latter for which they came to DreamBox.
One of the most effective methods of conveying an airline's reach is through a graphic representation of their route structure - in the form of a route map. In true Singapore Airlines fashion - the goal of establishing a 'best in class' route map was presented to DreamBox. The map was to excel both technically as well as aesthetically while keeping a strong focus on ease of use.
With these basic ideals to guide the process - DreamBox, working closely with the Singapore Airlines Americas' e-marketing department, has developed a product that not only engages the user, but also provides seamless navigation to additional information on a location or route.
"We set out to create a route map that would captivate as much as entertain," says Harvey Fang, Creative Director at DreamBox. "Our goal with the map was not only to illustrate the global reach of the airline, but also to make it useful and simple enough for a user to visualize their intended flight-route, and finally make their way to the 'checkout' page."
Through the interactive route map, users are able to watch an 'Americas Centric' spawning of the Singapore Airlines route structure. Once the map has loaded - users can select an origin for their trip, and finally zoom into Asia or Europe - for final destination selection. Developed in Macromedia Flash MX - the map takes significant advantage of this latest version.
About Singapore Airlines
Singapore Airlines is internationally recognized as one of the world's leading carriers. With a route network spanning over 90 cities in almost 40 countries and a modern fleet of aircraft our reach has never been larger. But we never forget that we owe our size and commercial success to our customers. Singapore Airlines was the pioneer of inflight services such as free drinks and complimentary headsets.
About DreamBox Creations
DreamBox Creations is a leading consulting firm that bridges the gap between companies and their customers through the use of leading edge technology and a strong foundation in design. Clients range from some of the world's leading global organizations to local privately owned businesses. For more information, visit www.dreamboxcreations.com.
Media Contact:
Daniel Bejmuk
DreamBox Creations
VP - Operations
909.396.1730x11
909.396.1736 (fax)
bejmukd@dreamboxcreations.com
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