The business of searching and booking travel fares online has become a significant source of income for airlines of the 21st century.

For the past 30 years, Singapore Airlines has been recognized as one of the top airlines in the world. Expanding their reach as a global carrier has involved both adding the actual service as well as publicizing it. It is the latter for which they came to DreamBox.

One of the most effective methods of conveying an airline's reach is through a graphic representation of their route structure ­ in the form of a route map. In true Singapore Airlines fashion ­ the goal of establishing a "best in class" route map was presented to DreamBox. The map was to excel both technically as well as aesthetically while keeping a strong focus on ease of use.

With the map's launch came the need to market the product. Through the design of banner advertisements, Singapore was able to promote the map, beginning with their USA and Canada sites (more to follow).